The purpose of this Online Privacy and Cookies Policy is to inform you about the types of information we gather online about you when you visit the AB Sustain site ("our site") and/or use our mobile applications, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, that information.
For the avoidance of doubt, this privacy policy applies only to personal data you provide us through our site or by email in connection with our site and it does not apply to any data/information that you share with us as part of any commercial arrangement with us (“Commercial Information”). We will deal with any Commercial Information in accordance with the terms of the relevant commercial arrangement.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is AB Agri Limited, company number: 00193800 of Weston Centre, 10 Grosvenor Street, London W1K 4QY. AB Agri Limited ("We") are committed to protecting and respecting your privacy.

Information gathering

We may collect and process the following data about you:

  • Information that you provide by filling in forms on our site or emailing us. This includes information provided at the time of registering to use our site, subscribing to our service, downloading our mobile applications, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion, and when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users' browsing actions and patterns, and does not identify you as an individual.


We may also obtain information about your general internet usage by using a “cookie file” which is a small file transferred by a website and stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate.

If you continue to use our site, you agree to our use of cookies.

You can block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site.

Set out below is a list of the individual cookies we currently use, the purposes for which we use them and the lifespan of each:

Cookies set by AB Sustain



Typical content




Known as a session identifier, this allows our server to keep track of you as you navigate through the website so you don’t need to login twice for example.


This is a strictly necessary cookie.

A 32 character random string such as b0e4bedc72ee56d8afdbae4655001522. No personal data is stored in this cookie.

When you close your browser

Cookies set by third parties

Cookie Name/ID


Third Party Name



These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come from, and what pages they visited

Google Analytics

2 years


30 minutes


At end of the browser session


This is a performance cookie

Google Analytics

182 days

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

AB Sustain takes the security of your data seriously, this includes regular security reviews, vulnerability scanning, and penetration testing. Unfortunately however, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses made of the information

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.

Disclosure of your information

We may disclose your personal information to third parties only in the following circumstances:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If AB Agri Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce any agreements; or to protect the rights, property, or safety of
  • AB Agri Limited , our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us.

Under the Data Protection Act 1998 (Act), you may request details of personal information that we hold about you. A fee will be payable. If you want to make a request, you should write to The Customer Support Team Manager and sent to AB Agri Limited, Weston Centre, 10 Grosvenor Street, London W1K 4QY.

Other websites

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page. You should check this page from time to time to ensure that you are happy with any changes.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to The Customer Support Team Manager and sent to AB Agri Limited, Weston Centre, 10 Grosvenor Street, London W1K 4QY

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